Introducing our Strategic Plan 2025-28
Author: Dr Alexandra Jones, Co-Founder and Board Chair
We are proud to launch our first Strategic Plan, setting a clear direction for how we will drive change in preventive oral health over the next three years.
The plan outlines our vision for a future where all Australians enjoy good oral health and the many benefits it brings, and a practical roadmap for how to get there.
Oral health is integral to overall wellbeing, but the way oral health care is delivered in Australia remains fragmented, inequitable, and overly focused on treatment rather than prevention.
This gap has lasting consequences for individuals, families, communities, and the broader economy, especially for people who already face barriers such as cost, location, or systemic disadvantage.
Our plan focuses on tackling the root causes of poor oral health by making evidence-based health information and preventive support more accessible, engaging and relevant.
At the heart of the plan is our theory of change. We know that oral health is shaped by many interconnected layers, from the environments people live in, to the policies and systems that govern access to care, and people’s knowledge and skills.
For us to make the biggest impact, we need to work across all these levels simultaneously.
Over the next three years we will:
Build the capacity of health and community service professionals to provide simple and effective oral health supports.
Leverage new technologies to enable and empower communities to improve their oral health.
Engage in advocacy to strengthen systems to prioritise prevention and equity in oral health care.
Implement and continuously improve governance and operational capacity to ensure that FRED employs best practice and is sustainable.
Our values are empathy, equity, innovation, evidence-informed, and impact-driven. These values guide the way we work with our communities and partners, and our decision-making across the organisation.
This plan is both a commitment and an invitation to the Australian community, health and community services professionals, philanthropy, governments and policy makers to get in touch to explore opportunities to collaborate.
Together we can create a future where all Australians enjoy good oral health and the many benefits it brings.